Free google ebook downloads Preface to

Preface to Marketing Management by J. Paul Peter, Jr, James Donnelly James

• Preface to Marketing Management
• J. Paul Peter, Jr, James Donnelly James
• Page: 288
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780078028847
• Publisher: McGraw-Hill Higher Education

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Free google ebook downloads Preface to Marketing Management by J. Paul Peter, Jr, James Donnelly James FB2 DJVU

Overview

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. Read More Show Less

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